The Journal Gazette
 
 
Friday, January 22, 2021 1:00 am

Embassy to stream 5 winter concerts

Will be performed from venue's stage every Saturday

COREY MCMAKEN | The Journal Gazette

Embassy Theatre is helping to chase away the winter blues with five virtual concerts streaming live from its stage on Saturdays through February.

The 45-minute concerts begin at 7 p.m. with tickets available for $10 at ShowTix4U.com. Performing are Namen Namen on Saturday, Moser Woods on Jan. 30, Night to Remember on Feb. 6, Mason Dixon Line on Feb. 13 and Sankofa on Feb. 20.

Concerts will be 45 minutes, which chief marketing officer Carly Myers says works well for performers and is a good bite-sized show for audiences.

The Embassy hopes that the low price and short show will draw people who haven't been able to come to the Embassy or to see these bands live, she says.

Even though the ticket price is low, the shows help support the Embassy, which is also encouraging music acts to provide their own virtual tip jars during their concerts for viewers.

Myers says the concerts are part of the Embassy's mission to support local arts as it looks to program its stage in a way that balances touring and local performers after the pandemic. On concert days, the Embassy is recording additional professional footage which will be given to the music acts to use for their own marketing purposes.

In part, the Embassy wants to help foster growth of local bands such as Namen Namen, a younger rock outfit that formed a year ago. In the band are brothers Dylan and Ron Record, Kellen Baker and Zara McCord. Their set includes covers and original songs.

The Embassy is offering a “2021 Snack Pack” for $21 at the box office between 4 and 6:30 p.m. on the day of a show. The packs include two small popcorns, two bottles of water, one bag of caramel corn and choice of two candies.

Myers encourages viewers to tune in live so they don't miss any debut songs or announcements from the music acts. But for people who can't make it on a Saturday night, a recording of the shows will be available on-demand through the year as the Embassy looks to build a catalog of virtual content. Its virtual stream of Festival of Trees is available through Jan. 31.

Even in non-pandemic times, January and February are always light for venues because fewer acts are on tour, Myers says. The Embassy does have a lot on its books right now for spring and beyond, but plans are constantly changing because of the pandemic. More virtual concerts from local acts could be added if the calendar opens up.

The Embassy has also announced its annual Down The Line concert, which is scheduled for 7 p.m. March 6. With a theme of soul music, performers include Ty Causey, Todd Harrold, Fatima Washington and Institute for the Musically Insane.

Myers says a plan for the event has been approved by the Allen County Department of Health, but if pandemic-related restrictions in March won't allow an audience of at least 530, Embassy is prepared to reschedule. Tickets are available now at the Embassy's box office and at Ticketmaster.com for $20.

Last year's concert drew 1,100 people, and organizers want to have as large of an audience as can safely gather in Embassy's theater.

Because of the pandemic, Down The Line will have protocols such as timed ticket entry. There will be no dance floor and bars will operate under more strict rules.

cmcmaken@jg.net


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