NEW YORK – What has two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame bun? Burger King’s latest sandwich.
The Miami-based chain says it’s bringing back its Big King sandwich, which looks a lot like the popular Big Mac made by its bigger rival McDonald’s. Burger King says it’s an addition to the permanent menu rolling out this week.
Burger King says it previously offered the Big King as a limited-time offer. But back then, it didn’t have the middle bun – a Big Mac hallmark – like it does now.
It’s just the latest move by Burger King that seems to pay more than a little homage to the Golden Arches. Last spring, Burger King also unveiled a revamped menu that looked a lot like the food McDonald’s had added in recent years, such as fruit shakes, chicken snack wraps and specialty coffee drinks.
Since then, Burger King has also rolled out a rib sandwich to compete with the popular McRib, as well as chicken nuggets (Burger King is better known for its chicken tenders).
What does McDonald’s think? We’re focused on our business and our customers, spokeswoman Lisa McComb said in an email.
As for the new Big King, Burger King’s website lists it at 510 calories. The Big Mac is listed at 550.