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Cathie Rowand | The Journal Gazette
William Miller’s Starlight Photography is located on Calhoun Street.
Business Spotlight

Staying successful without technology

Starlight Photography sees no need for website

Cathie Rowand | The Journal Gazette
William Miller is the owner of Starlight Photography.

Starlight Photography

Address: 3830 S. Calhoun St.

At a glance: Full-scale photography business, including in-studio, weddings, receptions, graduations and similar functions

Employees: Two part-time workers

Annual revenue: Declined to disclose

When was the company founded: 1995

Biggest accomplishment in the past 12 months: Being able to thrive without a website, social media or various types of advertising.

“The first thing people ask me is if I have a website,” said William Miller, owner of Starlight. Miller said he isn’t opposed to modern avenues of information and communication. Still, the businessman said he is proud that his company exists mostly on word-of-mouth and referrals.

“If I had a website, I’d bust at the seams,” Miller said. “I have all the business I can handle as it is. I’m still old school so, fortunately, the business relationships I’ve built over the years are enough to keep me going.”

What are the key challenges facing your business or industry: Nowadays, consumers have access to digital cameras, “so everybody and their grandmother is a photographer,” Miller said. “I’m fine with that, but it is a concern.”

He said digital camera kiosks at various retailers can pose a threat to his bottom line. “I will get people coming in, though, with pictures that they want me to fix up.”

If people want a quality job, they might be better off letting professionals capture their memories on film, Miller said. “I’m not saying there aren’t some good guys out there, but a lot of them don’t have full-fledged studios, and that can make a difference in what you end up with.”

What are your growth projections for the next five years: 3 percent to 5 percent

What is one thing about your business that people might not be aware of: “People are still surprised that I’m located right here on Calhoun Street,” Miller said. “I’ve been here all these years, but I still get that.”

Starlight Photography also offers in-home shoots, besides studio settings. Miller also does sporting events and other functions.

If you weren’t running this business, what would you be doing: Something in the business world, but as an entrepreneur.

Source: William Darnell Miller, owner Compiled by Paul Wyche of The Journal Gazette Business Spotlight profiles small businesses that are at least three years old and have 100 or fewer employees. To recommend a business, email the name of the company and the name and phone number of a contact person to or fax to 461-8893.