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NFL: The PR play

Say this much for NFL commish Roger Goodell: At least he gave it the old college try.

As an excerpt from the book "League of Denial" made devastating claims -- among other things, it alleges that the NFL spent decades deliberating trying to quash or discredit any scientific studies that linked concussions to long-term brain damage -- Goodell sent a blast e-mail to 10 million names in its database, extolling the virtues of the Shield's safety programs and outreach to youth football.

I don't know how the 10 million received it. But it rang hollow as a gourd for me, because I just got a look at tonight's TV schedule.

The NFL Network, I see, is airing Browns vs. Bills tonight at 8:25 p.m.

Which means Goodell can send out a million e-mails if he wants, and spew a million words. As long as his league mandates that two teams a week must play two games within four days, any and all claims it makes about player safety will fall on deaf ears here at the Blob.

Sorry, boys.

Ben Smith's blog.