Friday, September 27, 2013 5:11 pm
Izod ending title sponsorship of IndyCar
The Associated Press
Izod signed on as the official apparel provider of IndyCar in 2008 and increased its involvement to series entitlement holder in 2010.
Izod said in a statement Friday the company is shifting its product focus and must adjust its marketing spend as well.
Hulman & Co. CEO Mark Miles said as IndyCar and the Indianapolis Motor Speedway combine their commercial functions, they will be better positioned to aggressively pursue new partners.