OK, so I get what the NFL is trying to do. They're trying to make next Thursday's season opener between the Super Bowl champion Ravens and the Denver Broncos into an Event. It's not -- in reality, it's just the first game of a five-month slog -- but God love 'em, they're trying to make it one anyway.
Plastering Denver with giant banners featuring Ravens' quarterback Joe Flacco probably was the not the way to go about it, however.
Truth is, it's the most tin-eared public relations idea since McDonald's rolled out that insufferably condescending "budget" -- call it "How To Make Ends Meet On Your Pathetic Third World Wages" -- for the feudal serfs who comprise its workforce. And a big chunk of America responded by saying, "Why don't you just pay 'em a little more, you cheap (bleeps)?"
Now, this. Now, Denverites having to look up and see the guy who beat them in the playoffs last year despoiling their skyline. I don't blame 'em for carrying on about it.
I'm also wondering, the NFL being the template for professional sports that it is, how long it will be before Bostonians look up and see a giant rendering of A-Rod waving gaily from behind the Citgo sign. Or before the citizens of Detroit -- who, lord knows, have suffered enough -- drive downtown and see a mammoth likeness of Sidney Crosby's head peering ominously over the sculpture of Joe Louis' fist.
Or ... how long until Komets fans see a giant Larry Sterling grinning from a billboard on Clinton, right next to the Courthouse Green?
And some people thought moving Anthony Wayne there was an abomination.