Wednesday, July 31, 2013 4:24 am
US spirits sales lift Diageo's full-year profits
The Associated Press
Diageo, whose brands include Johnnie Walker whiskey, Smirnoff vodka and Guinness stout, said Wednesday that sales rose 6.1 percent to 15.48 billion pounds from a year earlier.
Sales in North America, its biggest market, were up 5 percent. In emerging markets, there was double-digit growth, including an 18 percent rise in Latin America and 11 percent in Asia. Sales in Western Europe fell 5 percent, however, amid the ongoing economic malaise.
Chief executive Ivan Menezes says effective marketing has been a key driver in whisky sales - Diageo's biggest and most profitable category.