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Helmets = ice cream for kids

Statement as issued Thursday by the city of Fort Wayne:

Fort Wayne, Ind. – Mayor Tom Henry and Police Chief Rusty York today announced a partnership with Zesto Ice Cream to promote bike safety for children.

Fort Wayne Police Department officers will distribute 400 coupons to kids they see wearing bike helmets. The coupons will be good for a free ice cream treat at Zesto Ice Cream.

“Zesto is demonstrating a strong commitment to children and families by joining us to ensure our children and neighborhoods are safe and enjoyable. Ice cream and summer are a great combination, and we’re excited about this new program,” said Mayor Henry. “Small businesses continue to make a positive difference in our community.”

Fort Wayne is a leader in being a bike-friendly community and promoting bicycling as a safe and efficient transportation option. More information about the Bike Fort Wayne plan can be found at http://www.cityoffortwayne.org/bfw-home.html.

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