Thursday, May 09, 2013 6:24 pm
News Corp unveils logo ahead of split
The Associated Press
In an animated video accompanying the logo, two Hollywood-style spotlights sweep the sky before coming to rest amid futuristic sounds.
The name for the company that will house the movie and TV assets is a modern take on the movie studio name, 20th Century Fox. The publishing company to be spun off by the end of June will keep the name News Corp.
In a memo, CEO and founder Rupert Murdoch said the new logo "signals the promise of the 21st century and our restless drive toward the future."
21st Century Fox logo animation http://vimeo.com/65815722