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The Journal Gazette

Monday, April 08, 2013 11:25 am

News Summary: Old Spice expands into bar soap

By The Associated Press

RETURN TO THE BAR: Aftershave brand Old Spice is introducing a line of scented soap bars this month. The new soaps come in Old Spice's three most popular scents: "Fiji," a summery scent, "Pure Sport," a fresher, clean scent, and "Swagger," which is musky.

SOAP DOPE: Bar soap has been eclipsed in popularity by shower gel in recent years. But P&G's Old Spice says there's room in the category, because 42 percent of men use bar soap in the shower, but only 15 percent of bar soaps have "manly" scents.

THE DETAILS: They're aimed at 25- to 34-year-old men, and will cost $3.99 for a 6-pack.