Monday, April 08, 2013 11:25 am
News Summary: Old Spice expands into bar soap
By The Associated Press
SOAP DOPE: Bar soap has been eclipsed in popularity by shower gel in recent years. But P&G's Old Spice says there's room in the category, because 42 percent of men use bar soap in the shower, but only 15 percent of bar soaps have "manly" scents.
THE DETAILS: They're aimed at 25- to 34-year-old men, and will cost $3.99 for a 6-pack.