The Indian unit of Ford Motor Co. has apologized for advertisements decried as demeaning to women, including one depicting Italy’s former Prime Minister Silvio Berlusconi with a trio of bound women in the trunk of a car.
A Ford India spokeswoman said Monday that the company is investigating whether anyone at the automaker ever saw the print ads, which were never used commercially but appeared over the weekend on a website showcasing creative advertising.
The ads caused an uproar online and came just after India passed a new law on violence against women following a fatal gang rape of a student on a bus that prompted mass protests and spotlighted the status of women in India.
Featuring Ford’s logo, one ad showed three women bound and gagged in the trunk of an Indian-made compact, the Ford Figo, with Berlusconi smiling from the driver’s seat alongside the slogan Leave your worries behind with the Figo’s extra-large boot.
Fed chairman says policies benefit trade
Chairman Ben Bernanke said Monday that the Federal Reserve’s low-interest-rate policies are helping to boost growth around the world, rejecting criticism that they could lead to a global currency war.
In a speech at the London School of Economics, Bernanke staunchly defended the Fed’s policies and similar stimulus efforts pursued by other central banks since the 2008 financial crisis.
Last week the Fed stood by its policies to keep borrowing costs at record lows, saying the U.S. economy still required the support to help lower high unemployment.
J&J recalls Verio blood sugar meters
Johnson & Johnson is recalling all its OneTouch VerioIQ blood glucose meters in the U.S. because they do not provide a warning when a diabetic’s blood sugar level is dangerously high. Instead, at a certain sugar level, the meters turn off.
The meters are made by J&J’s LifeScan unit, which will issue a free replacement meter to all patients.
The company says the meters shut down when a patient’s blood sugar hits 1,024 milligrams per deciliter.
That’s an extremely high level requiring immediate medical attention.
Boeing 787 test flight checks battery system
A Boeing 787 took off Monday from Seattle on a test flight to see if a redesigned battery system works properly while the plane is in the air.
The test flight is an important step in Boeing’s plan to convince safety regulators to allow airlines to resume using the plane, which the company calls the Dreamliner.
Boeing filed a flight plan shortly before the plane took off from Paine Field near Seattle.
Best Buy co-founder back as chair emeritus
Best Buy’s co-founder and former chairman Richard Schulze is returning to the Best Buy fold as chairman emeritus.
The move comes after Schulze considered making a buyout bid for the electronics retailer but never made a formal offer.
Best Buy has been working to turn around its results as it faces tough competition from online retailers and discounters. Since hiring turnaround expert Hubert Joly as its CEO in August, the company has cut jobs, invested in training employees and started matching online prices.