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Film quickly hits crowdsource goal

– “Veronica Mars” fans just bought themselves a big-screen version of the cult favorite TV series.

A crowdsourcing campaign on the Kickstarter website to raise $2 million for the project hit its goal in less than a day.

“Veronica Mars,” which starred Kristen Bell as a young sleuth, ended its three-season run in 2007. With Bell’s help, series creator Rob Thomas started the effort Wednesday to make a big-screen version.

More than 46,000 contributors had pledged $2.9 million as of Thursday evening, and the total was still growing.

In his online pitch, Thomas promised, “The more money we raise, the cooler movie we can make.”

The movie is the fastest project to reach $1 million on Kickstarter, hitting the mark in 4 hours, 24 minutes. It’s also the most-funded film or video project to date, according to a spokesman for the site. Previous top movie fundraisers are the planned “The Goon” ($442,000) and “Charlie Kaufman’s Anomalisa” ($406,000), both animated. Thomas said “Veronica Mars” owner Warner Bros. has given the project its blessing for a 2014 release. A studio spokesman said a limited release, meaning it may not be in every city, is likely at this point. The fundraising campaign ends April 12.

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