LOS ANGELES – “Veronica Mars” is kicking it on Kickstarter.
The TV show about a crime-solving California teen looks like it is destined to be made into a movie after fans contributed $1.5 million and counting on the crowd-funding site as of early Wednesday evening.
That makes the project the fastest yet to reach $1 million on Kickstarter – in 4 hours, 24 minutes – and the most-funded film or video project to date, according to a site spokesman.
Series creator Rob Thomas launched the online crowd-funding campaign Wednesday. “Veronica Mars,” which starred Kristen Bell, ended its three-season run in 2007.
On the Kickstarter website, Thomas said the $2 million fundraiser represents “our one shot to see a ‘Veronica Mars’ movie happen.”
Thomas said “Veronica Mars” owner Warner Bros. has given the project its blessing, and Bell and other cast members are ready to begin production this summer for a 2014 release.
The fundraising campaign, which was confirmed by Thomas’ representative at United Talent Agency, ends April 12.
“You have banded together like the sassy little honey badgers you are and made this possibility happen,” Bell said in an online message, promising the “sleuthiest, snarkiest” movie possible.
Bell and several “Veronica Mars” cast members appear in a lighthearted video on Kickstarter in which they mull the prospect of reuniting. Backers are eligible for various goodies, ranging from a PDF copy of the script to be sent on the day the film is released (for a $10 pledge) to naming rights to a character (for $8,000). A speaking role in the movie, available to only one $10,000 contributor, was snapped up.
Crowdsourcing has given filmmakers a new way to get always-elusive funding. At last month’s Academy Awards, the short documentary “Inocente” became the first Kickstarter-funded film to win an Oscar. It received $52,000.