NEW YORK – Samsung Electronics is taking to the Big Apple to reveal its next big challenge to Apple Inc.: a successor to its top-selling Galaxy S III smartphone.
The Korean company has rented New Yorks Radio City Music Hall for an event this evening. The company has hinted that it will reveal the Galaxy S IV phone, followed by a product launch within a month.
Its not known what the new phone will look like or how it will differ from its predecessor, but theres speculation that Samsung will once again increase the screen size. Every successive generation of the Galaxy line has been bigger than the one before, and the S III sports a screen that measures 4.8 inches on the diagonal, substantially larger than the iPhone 5s 4-inch screen.
In the last two years, Samsung has emerged as Apples main competitor in the high-end smartphone market. At the same time, it has sold enough inexpensive low-end phones to edge out Nokia Corp. as the worlds largest maker of phones.
The Galaxy line has Samsungs chief weapon in the fight, and it has succeeded in making it a recognizable brand while competitors like Taiwans HTC Corp. and Korean rival LG have stumbled. Samsung has sold 100 million Galaxy S phones since they first came out in 2010. Thats still well below the 268 million iPhones Apple has sold in the same period, but Samsungs sales rate is catching up.
Research firm Strategy Analytics said the Galaxy S3 overtook Apples iPhone 4S as the worlds best-selling smartphone for the first time in the third quarter of last year, as Apple fans were holding off for the iPhone 5. The iPhone 5 took back the crown in the fourth quarter.