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Business

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Cox walks through the changes Thursday at Facebook headquarters in Menlo Park, Calif.

Facebook revamp keys on photos

News Feed to get a customized look tailored to the user

Associated Press photos
Facebook CEO Mark Zuckerberg, second from left, along with director of design Julie Zhuo and product vice president Chris Cox listen Thursday to tech lead Chris Struhar.

– Facebook has redesigned its social network to address complaints that the News Feed on its website has turned into a jumble of monotonous musings and random photos.

In an attempt to breathe new life into Facebook’s News Feed, the company will introduce controls that allow people to sort streams of photos and other material into organized sections.

With the makeover unveiled Thursday, Facebook CEO Mark Zuckerberg hopes to turn the News Feed into something more like a newspaper tailored to the particular interests of each of the social network’s more than 1 billion worldwide users.

Previous tweaks to the News Feed have triggered howls of protest among Facebook’s users. Hoping to minimize the grousing this time around, Facebook intends to roll out the changes in phases. It will probably be six months to a year before everyone who accesses Facebook on a personal computer sees the revamped News Feed, the company said.

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