It's the IPFW marketing catch-line: Feel the rumble.
If you haven't felt it so far this season, you might have felt it lately.
The men's and women's basketball teams are on a run.
The women's team defeated South Dakota 71-64 at the Gates Center on Saturday in the team's annual Pink Out game.
The win was the third in a row and fifth in the last six games for the Mastodons (11-14, 7-6), who find themselves tied for third with South Dakota in the Summit League standings.
Amanda Hyde was 8 of 13 from the floor and 7 of 7 from the free throw line to lead IPFW with 23 points. Twin sisters Stefanie and Rachel Mauk combined for 26, as well as combining to shoot 6 of 11 from three-point range.
Even good news from the recruiting front.
IPFW recruit and South Side senior Ariana Simmons had monster games in the regional at Kokomo, where she led the Archers to the championship.
Simmons had 21 points in the semifinal game, then came back to score 20 and haul down 15 rebounds in the 71-55 win over Logansport in the title game.
As far as the men are concerned, don't bury them yet.
After losing nine straight road games this season, IPFW won its second straight road game Saturday, beating South Dakota 64-51 in Vermillion.
Two days earlier, IPFW won at UMKC.
Frank Gaines led the way Saturday with 22 points, and Joe Edwards had 11.