Tuesday, January 29, 2013 1:40 pm
London theater sales hold up in Olympic year
The Associated Press
Figures released Tuesday show that almost 14 million tickets were sold for 52 playhouses in 2012, a 0.56 percent increase on the year before. Ticket revenue rose 0.27 percent to just under 530 million pounds ($835 million).
Attendance fell 3 percent for musicals but rose 9 percent for plays.
The Society of London Theater says sales and attendance dropped during the summer Games, but not as drastically as some had feared. There had been pre-games worries that concerns about transport mayhem and overcrowding would scare audiences away from central London.
Society president Mark Rubenstein said it was encouraging that sales had grown amid a struggling economy and in a year of "exceptional challenges."