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J.C. Penney bringing back sales

NEW YORK – J.C. Penney is bringing back sales.

The department store chain this week is rolling out some of the hundreds of sales it ditched last year in hopes of luring back shoppers who were turned off when the discounts disappeared.

Penney also plans to add new price tags or signs for more than half of its merchandise to show customers how much they’re saving by shopping at the mid-priced chain. For store-branded items such as Arizona, Penney will show on store signs a comparison of prices from competitors.

The moves are a departure for Penney on the eve of the one-year anniversary when it vowed to almost completely get rid of the sales that Americans covet but that cut into a store’s profits.

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