Heres the real story: Manti Teos stock in the NFL draft already was sinking.
Blame his performance in the BCS title game, not any hoax or conspiracy, for that.
Still, the uncertainty surrounding Notre Dames All-American linebacker could further hurt his draft stock, NFL draft consultant Gil Brandt said.
Brandt called the story about a girlfriend who wasnt something I have never witnessed in his half-century in pro football.
I think some teams will say it isnt worth the problem to draft Teo, said Brandt, who has the linebacker rated 19th overall in the first round.
The former Dallas Cowboys general manager added Thursday that Teos stock had plummeted after a poor performance in the BCS championship game.
I dont think anybody considered him to be a top-five pick before all this happened, Brandt said. In that game against Alabama, this was like a guy who was the best shooter in the world in basketball and here comes a game and he cant even hit the backboard. His play in that game was absolutely horrible. He missed on run blitzes; guys ran over him ...
Teo would hardly be the first player to see his draft stock sink because of off-field issues. Last year, North Alabama cornerback Janoris Jenkins fell to the second round after multiple run-ins with the law related to marijuana got him dismissed from Florida.
Warren Sapp in 1995 and Randy Moss in 1998 slid because of character concerns; both are now considered potential Hall of Famers.
Chicago Bears general manager Phil Emery said its no different what the red flags are.
Youve got to identify them, he said. Youve got to research it and then you decide what impact that has on the total person in terms of his ability to play football and to manage his life.
David Schwab, a senior executive at sports management firm Octagon, considered Teo perhaps the most marketable player coming into this years draft. As the face of a Notre Dame team that returned to national relevance, the Heisman Trophy runner-up had the name recognition of few college stars.
Compassionate and heartwarming were some of the adjectives Schwab would have used to describe his image. Now, that persona will depend on the details that emerge about the story of a girlfriend who didnt exist.
If he truly had nothing to do with it, I think the long-term damage is zero, said Schwab, who specializes in matching companies to celebrities.
In the short term, its unlikely to see Teo promoting any products, because a public appearance would turn into an impromptu news conference about the hoax. If uncertainty lingers about exactly what happened, Schwab said, many companies may hesitate to sign him.
But even if Teo is implicated in the hoax, he could still eventually turn into a sponsors dream if he blossoms as an NFL star.
If you perform on the field, you quickly become marketable, Schwab said.
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