It may turn out that the editors of the English-language edition of the Chinese Communist Partys mouthpiece, Peoples Daily, were only kidding when they ran a 55-image slideshow based on Kim Jong-Un Named The Onions Sexiest Man Alive for 2012.
But if it turns out that they werent, the explanation for how such an article ended up in Chinas most important tribunal isnt so hard to parse. In three distinct ways, the Onions satire was perfectly engineered to appeal to editorial biases – some might call them blind spots – at the English edition of Peoples Daily.
The first bias is for extended photo essays depicting Kim Jong-Un in official, often heroic poses. This phenomenon started not long after Kim ascended to the North Korean leadership. Take, for example, the recent 12-slide Kim Jong-Un inspects horse riding training ground of KPA. Perceptive visitors will immediately recognize that the first slide of this obscure feature is the same as the first one in the now-infamous sexiest man slideshow. Two days later, on Nov. 23, Peoples Daily ran the less heroic but no less important, eight-picture DPRKs Kim visits Ministry of State Security. Other examples are rife across the site.
The second editorial bias is for stories that highlight foreign leaders or news organizations praising aspects of China that might ordinarily be criticized by overseas voices.
For example, in advance of this months National Peoples Congress, the paper ran a four-picture slideshow earnestly titled, Reporters highly praise Press Center of the 18th National Congress.
This editorial trend dates back many years.
For example, after the failure of the Copenhagen climate talks in 2009, and accusations that China played a leading role in that breakdown, the paper ran an article with the headline, World media reports praise Chinas contribution to Copenhagen Climate Talks. Likewise, in 2010, after a now-annual deluge of overseas articles criticizing Chinas pressure-filled college entrance examinations, the paper ran a piece entitled British media praise Chinas college entrance compositions.
Obviously, Kim Jong-Un is not Chinese. But he does run a Chinese client-state about which the Chinese leadership has serious misgivings. Thus, foreign praise for him – even his looks – is likely very welcome in places where, no doubt, his handlers are keenly aware that his image reflects at least in part on Chinas.
The third, and final, bias is Peoples Dailys interest in sexy slideshows. On Sunday the paper posted a 52-image slideshow entitled Attractive beauties at auto exhibitions depicting, as the title suggests, models – sometimes skimpily dressed – lounging with cars (this was preceded, three days earlier, by Sexy car models at 3rd Harbin Autumn Auto Exhibition). No surprise, the sexy slideshows often descend into blatantly sexist agitprop, such as a now-notorious example, Beautiful scenery at 18th CPC National Congress, where the beautiful scenery turned out to be young women who worked at the all- important political event. Finally, there are the more prosaic, single-model examples (in which Kim Jong-Un is obviously working), such as Fridays Glamorous Li Xiaoran poses on beach.
No doubt, few would seriously describe Kim Jong-Un as sexy, much less as the worlds sexiest man. Nor would many people equate Peoples Daily with sexiness. But if theres one place in the world willing – or, at least, desiring – to believe that a foreign publication would praise him in such a way, its certainly the English-language edition of Peoples Daily. In retrospect, it was almost inevitable.