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Associated Press
An Amazon.com employee sorts boxes from a conveyor belt to load into a truck in Fernley, Nev. Cyber Monday was shaping up as the biggest online sales day ever.

Buyers click away at pace never seen in retail history

– Americans clicked away on their computers and smartphones for deals on Cyber Monday, which is expected to be the biggest online shopping day in history.

Shoppers are expected to spend $1.5 billion on Cyber Monday, up 20 percent from last year, according to research firm comScore. That would not only make it the biggest online shopping day of the year, but the biggest since comScore started tracking shoppers’ online buying habits in 2001.

Online shopping was up 25.6 percent on Cyber Monday compared with the same time period a year ago, according to figures released Monday afternoon by IBM Benchmark, which tracks online sales. Sales from mobile devices, which include tablets, rose 10.9 percent. The group does not track dollar amount sales.

The strong start to Cyber Monday, a term coined in 2005 by a shopping trade group that noticed people were doing a lot of shopping on their work computers on the Monday after Thanksgiving, comes after overall online sales rose significantly during the four-day holiday shopping weekend that began on Thanksgiving.

“Online’s piece of the holiday pie is growing every day, and all the key dates are growing with it,” Forrester Research analyst Sucharita Mulpuru said. “The Web is becoming a more significant part of the traditional brick-and-mortar holiday shopping season.”

It’s the latest sign that Americans are becoming addicted to the convenience of the Web. With the growth in smartphones and tablet computers, shoppers can buy what they want, whenever they want, wherever they want. As a result, retailers have ramped up the deals they’re offering on their websites during the holiday shopping season, a time when stores can make up to 40 percent of their annual revenue.

Amazon.com, which started its Cyber Monday deals at 12:01 a.m. Monday, was offering as much as 60 percent off a Panasonic VIERA 55-inch TV that’s usually priced higher than $1,000. Sears was offering $430 off a Maytag washer and dryer, each on sale for $399. And Kmart was offering 75 percent off all of its diamond earrings and $60 off a 12-in-1 multigame table on sale for $89.99.

Delisa O’Brien, 24, took advantage of some of the deals Monday. O’Brien, who said she would rather shop online than deal with the crowds in stores, bought an HP notebook for $399 on Hewlett Packard’s website for her mother. The company threw in a free Nook e-book reader with her purchase.

“When it comes to Black Friday, I’m a tiny, 5-foot-1” woman and the thought of having to push and shove my way through hoardes of people just to get cheap merchandise is kind of a nightmare to me,” said O’Brien, a Brooklyn, N.Y., resident.

“My mom gets a new laptop, I get an e-reader, and all without spending too much money ... Everybody wins.”

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