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Hilton offering app to pre-reserve services

– Conrad Hotels & Resorts, Hilton’s newer luxury brand, has launched an application for smartphones and iPads that lets its well-heeled customers order room service, book a spa day or set a wakeup call before they step foot in the hotel.

The app caters to a growing number of travelers accustomed to instant service on their mobile devices. But it’s also creating a revenue boost from guests that choose to have a warm meal waiting for them when they arrive. Other hotel brands offer applications that let travelers order room service and other services, but they have to check in first.

John Vanderslice, Hilton’s Global Head of Luxury and Lifestyle Brands, said the application has already driven up room service orders. It was launched on iTunes last week. It is available at 21 out of 22 Conrad locations worldwide, with Seoul’s app set to launch next week.

Other luxury hotels, like the Ritz-Carlton or the Hilton’s icon Waldorf-Astoria, have traditionally catered to the personal desires of each guest, from a bottle of sparkling water left in the room to scheduling their favorite types of excursions. But Vanderslice says luxury travelers these days want less interaction with people while still getting that traditional level of service.

The app loads preferences just like a hotel computer, from a preference for Caesar salad at dinner to one’s choice of bath amenities. Guests can also request text confirmation or alerts.

The app also translates room service orders and other commands from a traveler’s native tongue. It’s currently available in 13 languages.