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At a glance
Here’s how Costco Wholesale Corp., which plans to build an outlet in Fort Wayne, and Sam’s Club stack up:
Costco Wholesale
Number of stores: More than 600 worldwide
Number of workers: 160,292
Number of Indiana stores: 3
Annual membership fee: $55 base rate for families and companies
Revenue in 2011: About $89 billion
Sam’s Club
Number of stores: 617 in United States and Puerto Rico
Number of workers: More than 100,000
Number of Indiana stores: 16
Annual membership fee: $40 base rate for families, $35 for companies
Revenue in 2011: About $53 billion
Source: Costco Wholesale Corp.
and Sam’s Club
Photos by Michelle Davies | The Journal Gazette
Kim Varga of Columbia City helps her children, Sammy, 8, and Lucy, 6, pick out a video while shopping at Sam’s Club.

Bulk-buyers’ options to grow soon

Expert expects Costco to reel in ‘a little bit of everybody’s business’

Holly Conner of Fort Wayne shops at Sam’s Club. Competitor Costco is planning a store nearby.
Susie Eversole, a demonstrator with Crossmark, serves a coffee sample to Sam’s Club customer Norm Binkley.

Costco cash registers aren’t ringing yet.

But when the bulk-selling behemoth debuts in Fort Wayne, as expected, ripples will be felt across northeast Indiana’s retail landscape, experts say.

Bulk-goods outlets may especially have to contend with Costco, said Ken Stone, a retired Iowa State University economics professor.

“I suspect that Costco will take a little bit of everybody’s business,” he said. “Apparel and jewelry stores and traditional groceries will be affected some. There are a lot of similarities with Sam’s Club, but without question Costco has a more upscale image than Sam’s does and will attract upper-income customers.”

Stone said “there’s only so many dollars to go around, so it stands to reason that some will feel (Costco’s effect) more than others.”

The Fort Wayne Plan Commission approved the up to $30 million retail warehouse last month, but Costco Wholesale Corp. leaders remain tight-lipped – even though the membership-only store has a purchase agreement with Menard Inc. for 15-acre site at the northwest corner of Lima and Progress roads.

Costco coming

Issaquah, Wash.-based Costco wants to build a 150,000-square-foot store at the former Seyfert Foods Inc. plant site that Menard owns.

The development would create 200 jobs – half of them full time, officials said. Costco has three warehouses in Indiana, two in Indianapolis – one on the northwest side and one in the Castleton area. The third Indiana warehouse is in Merrillville.

Jim McTevia, a Bingham Farms, Mich., retail consultant, said Costco draws upper- and middle-class households, but the stores don’t always locate in those neighborhoods.

“I bet Costco isn’t going into one of the areas that would be considered (ritzy),” he said. “That’s because they do better in a more working-class environment.”

But it won’t be uncommon to find a Chevrolet next to a Lexus at a Costco parking lot, McTevia said.

“These folks do an enormous amount of demographic research before they make a decision,” he said, “so if Costco is moving to Fort Wayne, it’s been well thought out.”

But nothing is guaranteed in today’s economic climate. In fact, the only thing consumers are loyal to these days is their wallets, said John McIndoe, senior vice president of marketing for researcher SymphonyIRI Group in Chicago. Most Americans visit at least five food places in an attempt to find the best deals, he said.

For example, one grocery may be known for having cheaper toilet paper, while another has the best price on dairy products.

“That’s one of the things people have been doing since the economic downturn,” McIndoe said. “People are seeking to strategically leverage their costs.”

The addition of Costco “will just provide them with another option,” he said.

Bring it on

Management at GFS Marketplace and Sam’s Club say Costco doesn’t have them sweating. GFS has two locations in Fort Wayne, including one off West Washington Center Road near the proposed Costco.

A manager said GFS executives “aren’t quite as concerned” about Costco as they are with other competitors. One reason GFS, short for Gordon Food Service, is confident is because it feels many customers will balk at the annual membership fee Costco requires.

Fort Wayne resident Marilyn Garcia calls such charges “ridiculous.”

“That’s why I don’t shop at places like that,” the retired factory worker said. “I go to Gordon’s or someplace else.”

Mary Klinger of Whitley County shopped at Jefferson Pointe recently. Though curious about Costco, the former school counselor is unsure whether she will change her retail habits.

“I’ve never been to a Costco, so I might want to go just to see what it’s like,” Klinger said. “I usually go to Sam’s.”

Sam’s Club also is a membership-only store. The club, which is owned by Wal-Mart, sits on Lima Road just a few minutes from the proposed Costco. The proximity doesn’t have Sam’s Club worried, company spokesman Mark Scott said. Sam’s Club has a head start on Costco, having been in Fort Wayne for more than two decades, he said.

“Through that time we have built a fantastic base of members who appreciate the value of a Sam’s Club membership,” Scott said. “We have a long-standing commitment and relationship in Fort Wayne, and we expect that to continue no matter what other business or competitor chooses to locate in the area.”

John McKay, executive vice president and chief operating officer of Costco’s Northern/Midwest division,. said in a phone message the company would prefer to wait for “all the approvals” before commenting publicly about the project that could be completed by November 2013.

Smooth here

The Allen County Assessor’s Office lists the Menard property at $2.2 million. Commercial real estate broker Steve Zacher is assisting in the deal between Menard and Costco. The due diligence period includes water and sewer capacity checks, soil, wetland and related environmental tests.

Zacher said the “process is moving along smoothly” and he doesn’t anticipate any problems.

The same can’t be said about Yorktown, N.Y., where residents are waging a bit of a war over a proposed Costco in the community of 37,000.

According to the Journal News, which serves the lower Hudson Valley area in New York, two camps are sparring over a proposed Costco. One side is headed by business owners who favor of the development. The other consists of residents concerned with how a planned 151,000-square-foot warehouse store would affect the community’s way of life.

Things are so heated that the Journal News’ website quoted Costco spokesman Bill Primavera as saying about detractors that he’s “never seen a group so passionate in a negative way.”

Costco got a warm reception in Fort Wayne.

City Councilman Tom Smith, R-1st, welcomed the company with open arms last month, saying it is exactly the type of business that paints Fort Wayne as a cool city on par with Indianapolis.

“It adds to how Fort Wayne is portrayed by people who may be visiting or looking to move here,” Smith said.

pwyche@jg.net

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